step one · dip a toe
The Free Guides
62 guides, properly free
The full library: jargon-free, copy-paste prompts, written for real life. No email wall, no drip-feed, no catch.
£0 free forever
Browse the guidesNo jargon. No overwhelm. No panic.
I'm Indi. I help people who feel behind on AI catch up and claw back hours every week - with jargon-free guides, real copy-paste prompts, and none of the tech-bro nonsense.
6+ years automating businesses
(before AI was a thing)
Helped build 40+ businesses
(certified OBM®)
1,000s of hours learning AI
(so you don't have to)
A quick word, before the guides
I've spent 6+ years as an operations manager, project manager and certified OBM®, automating and streamlining other people's businesses: 40+ of them, from coaches to e-commerce brands. Zapier, Make, linking up tools so the boring bits ran themselves. That was my job long before AI was a thing. Now I write the curriculum and help teach the sessions for council-funded AI programmes with Ignite AI, whole cohorts at a time.
I'm not a developer and I'm not here for the AI hype. I've been working with it for years, 1,000s of hours of it, and it saves me hours (and a fair bit of money) every single week in my own business. You don't need anywhere near that to get there.
No jargon, no confusion, just the stuff that actually works.
Free guides, no email needed
Every guide reads like a friend talking you through it over a brew - short, honest, and full of prompts to nick. Each one wins you back real hours this week. Start with whichever sounds most like your life.
What an agent is made of, in plain English, and why the scheduled task you set up last month already counts as one.
Read guideOne tool, set up properly, in half an hour. Then 4 short days that turn it into a habit. The complete beginner's guide, with every prompt to paste.
Read guideTen minutes in the settings is the difference between generic answers and answers built for your work. Five settings, with the text to paste in.
Read guideThree steps, ten minutes, and the big one is a copy and paste that makes Claude set itself up for you.
Read guideYou're self-employed, so nobody has written you a client data policy. The setting to check, the five things that stay out, and the page of rules you write tonight.
Read guideA two-minute move that pulls the signals out of a suspicious message and hands you back a decision. It never tells you it's a scam, and that's the point.
Read guideLearn AI the easy way
Start with the free stuff - genuinely, it's the engine of everything I do. When you're ready for more, here's the ladder.
step one · dip a toe
62 guides, properly free
The full library: jargon-free, copy-paste prompts, written for real life. No email wall, no drip-feed, no catch.
£0 free forever
Browse the guidesstep two · get sorted
Under 48 hours, all set up
The self-paced mini course: Claude set up properly, five real tasks done, and a playbook for your actual job.
£47 one payment, yours to keep
See what’s insidestep three · go all in
The 30-day AI challenge
One small AI move a day for thirty days, until the boring half of your work runs itself and your hours come back.
£247 or two payments of £137
Tell me morestep four · done with you
AI implementation, fully tailored
Six weeks side by side, building AI into your actual business. Admin, clients, team, content. 10+ hours a week back.
£3,000 starts with a free call
See how it worksThe Build Lab
Working demos built with Claude, each one taking a real job off a business owner's plate. Click one to open it.
Sales page
An animated sales page for an architecture practice: scroll, and the house builds itself.
See the case study →
Loyalty
A digital visit card for a gym, and a heads-up for the owner before members drift away.
See the case study →
Payroll
Timesheets, mileage and holiday requests collected in one place, then checked and ready for payroll.
See the case study →
News
Your industry news and what it means for you, as a front page every morning.
See the case study →These demos have their own app screens so you can click around. In real life, lots of them run inside the Claude app or quietly in the background, and every one can be fully branded to your business.
About
A couple of years ago, AI started eating the kind of work I did. Instead of panicking, I put in the hours - thousands of them - and learned it properly.
I've spent six years building the back ends of online businesses - more than 40 of them - first as a VA, then as an ops and systems expert (certified OBM®, international business degree and all). I'm wired to find the simplest way to do things.
These days I run mine from a laptop in Thailand and teach AI for a living: I write the curriculum and help teach sessions on council-funded programmes with Ignite AI, helping everyone from nervous beginners to founders building their first app without code.
And here, I help people who feel behind on AI catch up and actually use it, one step at a time. No jargon, no gatekeeping, no pretending it isn't a bit overwhelming.
Indi x
no jargon, no panic, no spam
New guides, tips and prompts as they land, plus the odd thing I've made. No spam, unsubscribe whenever you fancy.
