The Morning Paper

An AI morning briefing is a daily summary that AI writes from sources you choose, ready when you start work. This one is laid out as a newspaper front page with industry news, what competitors have posted and a short note on what each story means for your business. The value is not the summary itself but the filtering: it leaves out anything irrelevant and tells you whether anything needs action today. It replaces the habit of opening news sites, social feeds and newsletters one by one.

Start with a short list of five to ten sources you trust: trade publications, industry bodies, newsletters and a few competitors. Collect them in one place using RSS feeds, Google Alerts or a newsletter inbox. Then ask Claude to read them each morning, pick the stories that matter to a business like yours and write one line on what each means for you. Claude can search the web itself, so a simple version works as a saved prompt you run daily. A fully automatic version runs on a schedule and delivers the page to you.

The simplest version costs only a Claude plan. Claude Pro is around £20 a month, and a saved prompt that searches your sources and summarises them takes minutes to set up. Google Alerts and RSS feeds are free. A briefing that runs itself on a schedule and arrives as a designed page, like the demo, usually needs a small automation through Make or Zapier, or a short custom script, and takes a day or two to set up. Paid news sources and social monitoring tools cost extra, so start without them.

Partly. Instagram does not offer an easy official way to read other accounts' posts, so tracking competitors usually relies on a third-party social monitoring tool, which can be patchy and can break when Instagram changes. Only use public posts, and stay within the platform's terms. A simpler, more reliable approach is to follow competitors' websites, blogs and newsletters, and check their social profiles by hand once a week. The briefing is most useful for spotting launches, price changes and campaigns, not for copying anyone.

Usually accurate for the gist, but not reliable enough to act on without checking. AI can misread a headline, mix up dates or overstate how much a story affects you. That is why each item in the briefing links back to the original, and anything that would change a decision, such as new regulations or a supplier price rise, should be read at source. Choosing good sources is the biggest factor in accuracy. A briefing built on a few trusted trade publications is far more dependable than one that trawls the whole web.

No, but it can help if you choose to connect them. A news-only briefing needs no access to your accounts at all. Connecting Gmail or Google Calendar lets it mention today's meetings or pull in industry newsletters you already subscribe to. Claude has connectors for both, and you can limit what it reads. Under UK GDPR your inbox contains other people's personal data, so only connect what the briefing actually uses, and read the tool's data settings before you switch anything on.

Yes. My 1:1 AI implementation is done-with-you support over six weeks: we build your briefing together around the tools you already use, so you understand every step and can keep it running without me. It is not a done-for-you service, and it suits people who want to learn the skill rather than hand it off. If you would rather go it alone, the answers on this page are enough to get a first version working, and starting small is the right call either way.