Built For Freedom · The 30-day AI challenge
Thirty days, 20 to 30 minutes a day, one tool. By day 30 you've built a working AI agent for your business, without touching a line of code. It reads your inbox, writes in your voice & runs your week off a schedule, and your Hours Back sheet shows exactly how many hours that hands you back.
£247 · round one dates land with the waitlist first x
Sound familiar?
None of that is the bit that actually gets you, though. The bit that gets you is the quiet feeling that everybody else was handed a manual, & somewhere along the way it got too late to admit you weren't.
It's not you, by the way. You're not behind.
You'd opened a chat with something that had never met you. It didn't know what you sell, or who buys it, or that you'd been rewriting the same email since Tuesday. So it guessed, & handed you something that would do for anybody.
Nobody tells you to teach it about you first. So it stays a bit rubbish & you stop bothering.
Before you read another word
For six years I built the back end of other people's businesses. Websites, client systems, course platforms, the parts nobody sees.
Then AI started eating my job, so I learned it properly. These days I write & help deliver the curriculum for Ignite AI, on council-funded cohorts of around thirty founders at a time across UK boroughs. I've watched a lot of people get stuck with AI in exactly the same places, & seen what makes it finally click.
Built For Freedom is my own. Six years of doing this for clients, taught instead of done for you.
I'm not an AI engineer & I'm not a guru. I build the boring machinery underneath, & I know which four tools you need out of the hundred you've been told about.
More about meHow it works
Week one is that missing step: Claude learning your business properly, the way I set it up for clients. Everything after it works because you did that first. Then it's a short lesson, a prompt, & one real job handed over, every day for thirty days. Stack four weeks of that and you've built an AI agent. That's the proper word for it, though it mostly feels like your business running without you.
Week one
By day 7: Claude knows your business
Claude set up the way I set it up for clients, & one document that changes every answer it ever gives you. This is the week most people skip, & it's why their AI sounds like everyone else's. It won't hand you hours back yet. It's what makes every week after it work.
Week two
By day 14: your inbox takes half the time
Claude reads your actual inbox & your actual calendar. No more copying things into a chat window. Email, admin, documents, planning. One job handed over a day, & we do the safety bit properly.
Week three
By day 21: drafts that sound like you
Your best prompts become Skills that live inside Claude. You stop pasting. You just ask, in normal words, & it already knows what good looks like.
Week four
By day 30: it runs without you starting it
You build three scheduled routines that run without you: a morning inbox brief, a Monday plan & one of your own. Agents, if you want the internet's word for them. This is the freedom bit, & it's the bit that's still working in March when the novelty has worn off.
built for actual humans with actual jobs. the whole thing assumes you're busy x
Sound like your kind of thirty days?
Join the waitlistOne email when round one opens. Unjoin any time.
The whole idea
Not a robot running your business. An assistant that knows it, doing the jobs you were never meant to be doing at eleven at night.
Your Tuesday now
you hand it over
Your Tuesday by day 30
same Tuesday. same you. it just stopped being all yours to do x
By day 30
what I won't promise: overnight riches, a six-figure anything, or never touching your inbox again. not how it works, and you know it.
The offer
Thirty daily lessons: a short video walking you through it, a written breakdown underneath, and every prompt ready to copy. Most videos run five to fifteen minutes.
A proper 45-minute deep dive to open the challenge, so you start knowing what you're building and why. Recorded, so you take it at whatever hour suits your life.
Skills live inside Claude itself, which is a different thing from a saved prompt. You stop pasting and just ask in plain words. Inbox triage, enquiry replies, meeting notes, the awkward chase email, your weekly plan and seven more, still working long after day 30.
Connecting Claude to your inbox and calendar without handing over more than you meant to, with the UK data side explained in plain English.
Built live in week four: your morning inbox brief, your Monday plan & one that's yours alone, arriving on schedule without you lifting a finger. Which is all an agent really is.
Yours to keep, including every update I make to the course afterwards. Everything you build lives in your own documents anyway.
Thirty days of lessons on their own is a course. These are the bits that mean you've still got a system when the thirty days are over.
Bonus 01
The Delegation Filter, ten worked examples of what to hand over, a 90-day plan with a filled-in example, and 200 tasks you can hand to Claude.
The answer to "what would I even give it?", already written out for you.
Bonus 02
All 26 prompts from the thirty days collected in one document, grouped by the job it does.
No hunting back through lessons for the one that worked.
Bonus 03
The honest guide to hitting the usage limit less often & getting the most out of your Pro plan.
Fewer "come back in a few hours" messages, more finished work.
Bonus 04
A WhatsApp group for your round. Optional, and genuinely the best bit. Everyone on the same day as you.
The reason people finish rather than drift off on day nine.
so, all in x
Thirty lessons, twelve Skills, twenty-six prompts & two hundred tasks to hand over.
£247 or two payments of £137 EU customers: your local VAT is added at checkout.
Yours to keep, updates included. No subscription, nothing to cancel.
And a guarantee with a straight face: do the first five days & build your Second Brain. Still not for you? Email me within 10 days of your round starting & I'll refund you in full.
Join the waitlistRound one's dates land with the waitlist first.
The plan, in full
Most challenges keep the plan a secret until you've paid. I'd rather you join because you've seen exactly what we're building and thought "yes, that". So here it is - all thirty days.
That's the whole plan. Nothing held back for the checkout.
Join the waitlist£247, or two payments of £137. Dates to the waitlist first.
P.s. if you're already worried you'll start strong & fall off around day nine... same, honestly. That's most people.
It's why there's a flex day every week, a recap that catches you up, & a group that started on the same day you did.
You're allowed a bad week. It's already in the plan. x
A computer rather than just a phone, the Claude desktop app, & the Pro plan from day one - about £20 a month, and day 1 shows you exactly where to switch it on. That's the whole shopping list. No Zapier, no ten-tool stack, nothing else to sign up for.
the bit where you jump
Round one is coming, & the waitlist gets the dates & first dibs before Instagram hears a word about any of it.
One email when it matters. Zero spam. Unjoin any time.
Questions
A short video for the day, usually five to fifteen minutes, with a written lesson underneath that breaks it down step by step - every prompt ready to copy, so you're never pausing to scribble. The challenge opens with a longer 45-minute kick-off to set you up properly. Everything is recorded, so you do it at whatever hour suits your life.
No, it builds on it. The Kickstart got Claude working for you: set up properly, sounding like you, doing real tasks. Built For Freedom gets your business running without you standing over it. Your Starter Brief grows into a full Second Brain, your first Project gets loaded up properly, and your saved prompts become actual Skills that live inside Claude. Upgraded, not rebuilt. The early days tell you where to skip ahead, so week one goes faster and you spend the time you save on the building.
There are over 60 free guides on this site, all with real prompts in them and something you can go and do the same afternoon. Read a few. If they're useful and they sound like someone you'd want teaching you for a month, that's your answer, and if they're not then I've saved you £247.
No, & I mean that properly rather than in a marketing way. The whole thing is written for people who don't consider themselves tech people. If you can send an email & copy-paste, you have every skill you need on day one.
Just Claude, on the desktop app, with the Pro plan switched on from day one (about £20 a month, and day 1 shows you exactly where). It's what I run my own business on, and there's no shopping list halfway through - no Zapier, no ten-tool stack, nothing else to sign up for.
Because it's what I actually run my business on. It's better at sounding like a person instead of a corporate memo, it's more careful about not making things up, and connecting it to your inbox and calendar is dead simple. If you've already got ChatGPT and love it, most of this transfers - but everything here is written and tested on Claude specifically, so that's what I teach.
You'll get your own login on Payhip the moment payment goes through - everything lives there, for as long as you want it.
Yes. This course runs on Claude Pro, about £20 a month, from day one. I'm not going to pretend otherwise: the free plan hits its limit right in the middle of the kind of building we do, and week four's scheduled routines need the paid plan full stop. Day 1 walks you through switching it on, and the Make Your Claude Plan Go Further bonus makes sure you get every penny's worth out of it.
Fair question, and day 8 is mostly about answering it properly. You'll read the permission screen rather than clicking through it, you'll think about whose data sits in your inbox (your clients' as well as yours), and you can disconnect any time. Claude can send, reply and forward, but only with an approval prompt that is on by default, and day 8 sets the rule that it stays on. Claude drafts, you press send. And if you'd rather not connect anything at all, the copy-and-paste version works fine and I'll show you that too.
Twenty to thirty minutes on most days. The video is five to fifteen of that, & the heavier days are flagged so you can move them to a day you've got a bit more room. Every lesson assumes you're busy... that's rather the point of the whole thing.
Then you're a normal person with a life. Every week has a flex day built in & ends with a recap that brings you back up to speed, so falling behind never means falling off. It's a challenge, not a punishment.
Yes. If you have a job, an inbox and a to-do list, weeks one and two will hand you hours back, and week three flexes to your career instead of a business - think standout emails, reports and planning rather than marketing.
Yes, minus the jargon. An agent is just AI that does real work using your tools, your context & a schedule, instead of waiting for you to type at it. By day 30 you'll have three of your own running: a morning inbox brief, a Monday plan & one you design yourself. Nobody needs to say the word 'agent' out loud for them to work.
Do the work, then decide. Complete the first five days & build your Second Brain. If you've done that and it's still not for you, email me within 10 days of your round starting & I'll refund you in full. If you refund, course access is removed - though everything you built inside your own Claude stays yours.
It's £247, or two payments of £137 if that's easier, and that's the founding-round price. Doors aren't open just yet: I run it in rounds so I can actually show up for everyone in it, which means everyone starts on the same day rather than trickling in. The waitlist hears the round-one dates before anyone else.
